Amelia Mist is a British entrepreneur, luxury concierge professional and former reality television personality. She became widely known after joining E4’s Made in Chelsea in 2019. Her humour and calm nature helped her stand out. Since leaving television, she has built a career in luxury lifestyle management. She is now the director and co-founder of WhiteMist Concierge, a London-based company that arranges premium travel, events, properties and personal services for private clients.
Who Is Amelia Mist?
Amelia Shani Mist was born on 22 December 1997. Official company records confirm December 1997 as her birth month and year, while her social media gives 22 December as her birthday. She is 28 years old as of August 2026 and will turn 29 on 22 December 2026. She is British, lives in England and is based in London. Her hometown is Poole, Dorset. She is best known for Made in Chelsea and for building WhiteMist Concierge with Luella Carr.
Amelia Mist Early Life and Education
Growing Up in Poole, Dorset
Amelia Mist grew up in Poole, a coastal town in Dorset. Her early work in events and hospitality taught her how to manage pressure, care for guests and notice small details.
School and University
Amelia Mist attended Clayesmore Preparatory School and Clayesmore School in Dorset. She later studied at Richmond, The American International University in London, now called Richmond American University London. Her studies focused on Marketing Communications between 2017 and 2019. Some career descriptions mention Business Management, but her education history gives Marketing Communications as her main subject.
Amelia Mist Early Professional Experience
Event Planning and Photography
From 2015 to 2016, Amelia worked in event planning with Nomad in Dorset. She helped organise weddings, parties and private celebrations. The role required staff coordination, careful timing and close attention to each client’s wishes. In 2016, she worked as a photographer for RUCK Magazine in London. Her duties also involved interviews, including work linked to classical and rock music.
Hospitality in France
Amelia Mist attended Orchards Cookery School in October 2016. Soon afterwards, she joined Neilson Active Holidays in Alpe d’Huez, France. From November 2016 to March 2017, she worked as a chalet host, chef and holiday representative. She prepared meals, cared for guests and supported visitors during their ski holidays.
Amelia Mist on Made in Chelsea
Amelia Mist joined Made in Chelsea during Series 17 in 2019. Channel 4 introduced her as the self-described “Bridget Jones of Chelsea”, reflecting her open and humorous approach to dating. Amelia was often seen as a peacekeeper rather than someone who created conflict. Her storylines focused on dating, friendship and her wish to find a stable relationship.
Television Seasons
Her television work included Series 17, Series 18, Made in Chelsea: Buenos Aires, Series 19 and Series 20. She was also named in early promotion for Series 21 in 2021. Her main time on screen ran from 2019 to 2020. Her work history connects her with Monkey Kingdom, the production company behind the programme, from October 2018 until May 2021.
Online Abuse and Television Pressure
Reality television also brought difficult experiences. After defending a friend during an on-screen disagreement, Amelia received cruel online messages. She later spoke about attacks on her looks, weight, teeth and personality. This period showed the personal cost that can come with television fame.
Leaving Reality Television
Amelia eventually moved away from television and focused on business. During a 2025 podcast discussion, she explained that she had left that world several years earlier. Leaving the show allowed her to build a career based on service, trust and long-term professional relationships.
Career After Made in Chelsea
Yachting, Property and Events
From December 2020 until August 2022, Amelia worked with Lobo del Mar Yachting as a freelance brand ambassador and yacht broker. In early 2022, she joined Douglas & Gordon as a real estate rental agent in Greater London.
She also held a director role connected with Thomas Whitehouse from January 2021 until February 2022. This should not be confused with her present directorship at WHITEMIST LTD. In May 2022, she worked as a host during Monaco Grand Prix week. She cared for VVIP guests at a venue overlooking the famous hairpin section of the circuit.
London Cru and The Sloane Club
Amelia worked as an event manager at London Cru from August 2022 until June 2023. She then became a membership executive at The Sloane Club in Chelsea, serving from April 2023 until March 2024. The Sloane Club gave her close experience with high-net-worth members.
Amelia Mist and WhiteMist Concierge
Founding the Company
Amelia Mist co-founded WhiteMist Concierge with her friend and business partner Luella Carr. WHITEMIST LTD was incorporated on 23 March 2023, and Amelia became a director on the same date. Her career page gives March 2024 as the beginning of her active co-founder position. This may mark the stage when the brand began trading more openly. Luella Carr is also a director and co-founder.
WhiteMist Concierge Services
WhiteMist provides luxury lifestyle management for private clients, personal assistants, family offices and businesses. Its services include luxury travel, private jets, yacht charters, villas, premium properties, restaurant bookings, chauffeurs and major event access.
Personal Client Care
Amelia and Luella describe their service as personal and hands-on. They aim to build close relationships with clients and handle difficult requests with care. The company received a nomination for Best Upcoming Business at the 2024 W Magazine Business Awards.
A founder statement said WhiteMist made close to £450,000 in revenue during its first eight months of trading. This was a company figure shared by its leadership and does not represent Amelia’s personal income.
Rebuilding the WhiteMist Instagram Account
WhiteMist lost an Instagram account that the founders had spent more than three years building. It contained business partnerships, recommendations and memories. The team later started again as @whitemistconciergeglobal. Amelia and Luella described the loss as painful but continued rebuilding the brand.
Amelia Mist Boyfriend and Relationship History
Amelia Mist previously dated Tom Whitehouse. She confirmed their relationship in November 2020 and described him as her best friend. They began dating while she was still connected with Made in Chelsea. During their relationship, they lived together, shared a countryside home and adopted a dog named Humphrey. Tom Peter Whitehouse became a director of WHITEMIST LTD in March 2023. He resigned in January 2024.
Their Breakup
In March 2025, Amelia discussed the end of a serious relationship that had lasted close to five years. She said it was her first proper long-term partnership. She also explained that she had ignored early warning signs and had lost some of her independence. She did not name the former partner during the discussion. However, the timing and details match her known relationship with Tom Whitehouse.
Social Media and Management
Her main Instagram account is @ameliamist. It has more than 32,000 followers and identifies her as a co-founder of WhiteMist Concierge. She is managed by Neon Management. Her X account is @AmeliaSMist.
Values and Working Style
Her work shows a strong focus on personal service. She and Luella often speak about answering clients directly, celebrating each successful booking and putting extra effort into difficult requests. Amelia also presents herself as an animal lover and someone who cares about environmental issues. These values support a warmer business image than the formal style used by many luxury companies.
Her approach combines professional standards with friendly communication, which helps WhiteMist feel personal rather than distant. This balance has become an important part of her identity as a luxury entrepreneur.
Final Thoughts
Amelia Mist has moved from reality television into luxury business with clear purpose. Her work in events, hospitality, photography, property and yachting gave her a broad set of useful skills. Made in Chelsea gave her national attention, but she built a career beyond television. She continued learning, served demanding clients and built WhiteMist Concierge with Luella Carr.
Her career now centres on trust, personal service and high-end lifestyle management. She remains known for her time on television, but her strongest achievement is the business identity she has created beyond the screen.